Posted by Art Of Legend India [dot] Com On 10:06 PM
Social networking is more popular now than just saying “hello” to someone as you are walking down the street. So many users have begun using social networking sites such as Facebook and Twitter and many of them log on at least once a day to these social networking sites. For a business owner, that means an opportunity to get information out to millions of potential customers. That means that you can boost your business even more by driving traffic to your website through social media networks such as Facebook and Twitter.
Millions of users are logging onto Facebook and Twitter daily. By creating a page for Facebook and Twitter for your business, you are already advertising for free. If you have someone who can maintain those social networking accounts on a daily basis, then you can take the time to update your status daily and allow potential customers to know that you are there and that your business welcomes their patronage. Who doesn’t love free advertising? It saves money and earns money at the same time! That’s free business for you!
One of the most popular ways to draw attention to your website through social media is through offering discounts to those who “like” your page on Facebook. By placing a link on your page to your business, potential customers who “like” or even visit your Facebook page will be able to click on that link and travel right to your website. You can create discount codes throughout your website that you can share on Facebook to allow potential customers to receive discounts on your website when they enter that specific code.
Another social media strategy you can use is to create a Twitter account in which potential customers can follow you and you can “tweet” messages to those potential customers who choose to follow you on Twitter. Messages that you “tweet” on Twitter can include promotions to customers, information on sales, and even links to your website. Like with Facebook, if you utilize Twitter to attract potential customers with a discount code, you can “tweet” that code to your “followers” on Twitter and they can click the link to your website and enter that code to make a purchase.
Even bigger corporations have joined in on the social media networking trend. Wal-Mart currently has a corporate Facebook account as well as individual accounts for most of the Wal-Mart stores found throughout the United States. They share status messages daily with some sort of code to allow shoppers to visit their online web site and make purchases and receive free shipping, or just to promote features of their online store such as site to store and new products. In addition to Wal-Mart, world-wide popular McDonald’s restaurants also have Facebook pages in which they use to send out electronic codes and coupons to encourage users to eat at their restaurants.
It doesn’t stop with just the local “ground” stores either. Many sellers on eBay use Facebook and Twitter to update friends and family that they are selling something, and many companies such as Newegg and Trident Book Sellers utilize Facebook and Twitter to draw traffic to their website. On average, a business who decides to join the social networking sites, draw an average of 15-45% more customers to their websites, if even just to browse their products or services, than those who do not jump on the bandwagon and take advantages of the free advertising they get from social networking web sites such as Facebook and Twitter.