Posted by Art Of Legend India [dot] Com On 2:56 AM
If you’ve ever spent any time at all watching daytime television, you might be surprised to learn that lawyers have only been able to advertise their services for a few decades now. Of course savvy lawyers not only advertise on television these days, they’re also trying to build a presence on the Internet.
The World Wide Web has provided attorneys with some unprecedented opportunities to establish a name for themselves, and a pretty decent client base, too. If you’re practicing the law and are interested in building your online brand, here are a few things to consider about the frontier of advertising.
Building a brand on today’s Internet involves a lot more than just paying someone to design and places few banner advertisements. Any lawyer who wants to really make a splash on the Web is going to need to dominate social media sites like Facebook and Twitter. This isn’t a mission impossible, but it definitely is going to take some planning.
For starters, you’re going to need some relevant content on the blogs on your primary website, or you just won’t have anything to post up on the social sites. That means you’ll have to come up with content that your readers (and potential clients) are really going to want to read.
It’s also important to remember that your reader won’t hang around long unless you’re’ continually posting up new and compelling content. If this isn’t something that you’ve got time for, hire a freelance writer to do it for you. (There are plenty of them out there, and good content is worth paying for.)
Try to create the kind of content that you think your potential clients will be searching for online. Some attorneys have had good luck posting legal forms and FAQs on their blogs and social media sites. You can even answer questions on forums, or even solicit them on Twitter.
Those who practice the law are held to a very high standard inside the courtroom and out. That means steering clear of the kind of petty back-and-forth bickering for which social media is often known for.
A big part of successful online branding is showing your potential clients the kind of person they’ll have standing by their side in the courtroom. No one is going to want to hire a car accident lawyer who can control his comments on Facebook or Twitter.
It’s also important that you understand the specific audience for each social media network. The fact is, content that may do very well on Facebook, could be a big flop on Twitter. Just remember who you’re writing for and read over everything a couple times before posting it
Establishing a presence online isn’t easy and it’s going to take some time. You wouldn’t necessarily expect overnight results from a newspaper advertisement, so don’t expect them from your Internet brand building campaign.
That said, the return-on-investment (ROI) for this type of venture is high. So get out there and get your feet wet on the Internet.