Short Summary: How to develop and sell your own jewelry online
Developing and selling your jewelry online may be a long process of trial and error, but if you are talented enough, have the necessary patience and follow the correct steps, you will eventually be able to generate income and accumulate positive customer reviews.
In order to succeed, you will need to research the relevant online jewelry market, create designs with a commercial potential and promote yourself on various e-commerce platforms.
Researching the Online Jewelry Market
Doing research is an essential part of your preliminary work. You need to know what’s out there and what is selling well before you begin with the actual design work. This is not to say that you need to abandon your personal creativity and original ideas, but simply that you will need to adjust them and compromise in a way that will allow you to sell your creative designs.
Spend a few days researching various popular jewelry websites and websites such as Etsy and EBay. Take a look at the way companies and individuals are presenting and describing their products.
In e-commerce platforms, search for popular sellers with thousands of sales and positive reviews. Research their pages, customer service guidelines and store pages and try to understand what they are doing right.
Look at best selling designs and try to ask yourself how you can incorporate their appeal into your own designs. The idea here is not to copy or imitate, but to research and get inspiration for your own creative ideas.
Creating the Designs
The hard part is to marry your own design work with the research results that you received. Very often you will discover that the direction you were going does not have any commercial potential and you will need to abandon a set of creative ideas and replace it with another. As painful as it may be, one needs to understand that jewelry making is a practical art form, or in other words in order to make a living you will need to actually sell your stuff.
Beginners often make the mistake of putting their most sophisticated, avant garde and expensive items for sale. Success in the jewelry business is gradual, and in all probability people will hesitate to purchase a very expensive piece from a beginner. The trick is to learn how to remain innovative and creative while using affordable materials and appealing to the public’s taste. This is an extremely challenging task, one that even experienced designers sometimes need to work hard to find their way through it.
With time, as you gain more of a reputation and accumulate a large number of positive reviews, you will be able to showcase your more eccentric designs.
When you are ready, place your jewelry for sale in as many e-commerce platforms as possible. Be as descriptive and detailed as possible with your product descriptions so that potential customers will be able to see them in search results and always provide excellent customer service which includes a quick response time to all inquires.
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