Posted by Art Of Legend India [dot] Com On 10:47 PM
Short Summary: Some thoughts about where the jewelry design business and the fashion industry are headed.
I’ve been in the jewelry design and fashion industry for many years and I can honestly say that the changes that we are seeing in recent years can be compared to a tornado that uprooted everything we think we know.
Some of us made the adjustments and made a successful transition to the online market, while others were simply blown out of existence.
So what changed and how and where are we headed from here? I won’t presume to be able to give you definite answers, but I’ll try to share some of my thoughts and insights with you.
Let’s begin by talking about what has changed in the jewelry and fashion industry. I think one of the main differences lies in the fact that it’s harder and perhaps not even possible anymore, to dictate style preferences to the general public.
Let me try to explain myself. In the past, choices were limited to what consumers were exposed to in fashion shows, store windows and catalogs. This means that a group of people were in charge of developing the newest trends and had a lot of control in deciding what will happen next in the industry.
There was still competition and different designers competed over the general public’s preferences, but it was also easier to dictate fashion trends.
Nowadays, in order to develop a new design idea and present it to the public, all you need is skill, time and an internet connection. The public had an almost limitless range of choices and this means that the next fashion trend is almost always more organic and less controlled.
Even the most experienced experts find it difficult to predict the next style that will be dominant. It is also questionable whether or not one style can dominate the industry because of the limitless range the online revolution has created.
Most people that try to predict the future end up making fools of themselves, so I guess now it’s my turn.
My perspective is mainly comes from the online jewelry market, which has seen a tremendous amount of growth in recent years. I think that we see two opposing trends which will become more noticeable in the next few years. Designers and jewelry makers are now more and more in direct dialogue with the general public. This means that they need to adjust their whole way of thinking to the way the internet works which is basically to grab as much attention as possible and then translate the attention you are getting into sales. With all the competition our there, less expensive items have much more of a chance and I think a lot of designers now tend to avoid offering very expensive, exclusive items.
On the other hand, because you can get a lot of exposure, something which was impossible for small designers in the past, even uniquely designed pieces have a chance to sell at a higher price. Only time will tell which one of the opposing trends will be the dominant one, and perhaps the industry will be able to contain and sustain the growth of both at the same time.