Posted by Art Of Legend India [dot] Com On 10:57 PM
Short Summary: Learn about all the options to open a small jewelry business online.
Small jewelry businesses owners now have a lot more opportunities to reach consumers and establish their reputation online. By using E-commerce arenas such as E-Bay, jewelry designers can begin selling their goods even if they have only a limited number of items that they can offer for sale.
But with all the possibilities comes a lot of competition and only those who truly understand the way the new online market works will be able to actually make it.
I will try to outline the way the industry works, how you can advance your own jewelry designs and how ratings and correct customer service practiced can make the difference between failure and success.
I think the current online jewelry market is truly fascinating because of the way large and small businesses compete in it on equal terms. If in the past, only large jewelry companies could afford to actually advertise their products, mainly through catalogs, the current internet jewelry market allows small jewelry makers to promote their product with a minimal cost.
Search results in the major search engines are definitely not always dominated by the larger companies. This means that if you have good products, invest some time in optimizing your website and get some positive reviews you can beat some of the larger jewelry manufacturers.
In order to be successful in promoting your jewelry, you will need to be active in several areas simultaneously. The more you get people to comment, share and rate your products, the better chances you will have to advance your web page.
Interaction with consumers is a major key here and must be done through social media, review sites such as Yelp, e-commerce web stores and your own website.
Create and maintain active social media pages. Remember that the fact that your business has its own Facebook page doesn’t mean a thing, unless you are able to generate a lot of activity on the page. Encourage people to discuss your products, create general discussions about jewelry and fashion and try to have some activity done on a daily basis.
Some business owners are cautious about review sites because of possible negative feedback, but if you provide excellent customer service and earn positive reviews from neutral websites, your website can skyrocket its way up the search engine results.
I’ve always found that if you provide first rate customer service and do your utmost best to solve any issue, even if at times it means that you need to lose some money on a particular sale, you will get nothing but positive ratings.
Try to encourage your buyers to express their views about the service they received from you and send them a link to the relevant neutral review sites. Also, encourage people to write some reviews on your social media pages and design your website so it will have a ratings and comments section. Real interaction with your online customers will make a lot of difference and pave your way to success.