Posted by Art Of Legend India [dot] Com On 1:32 AM
Short Summary: It's not all dumbbells and treadmills for new gym owners. Business marketing is key at the gym. Use text message marketing, voice broadcasting and IVR systems.
Running a gym is no easy endeavor. Securing a space, procuring new or used gym equipment and hiring staff requires a lot of planning and foresight. But while these tasks may be surmountable with the right knowledge, marketing and getting members through the door is a different beast.
With competitors on every other corner, you may need a unique way to market your gym. Luckily, many options exist to help you tackle the issue of finding new members. Among them, mass texts, voice broadcasting, call tracking and IVR systems are popular choices, pointedly for their ability to provide you with easy marketing opportunities with adjustable budgets.
Mass text marketing is pretty self-explanatory. In order to attract young members to your gym, you need to communicate with them where they are most accessible: by phone. Best of all, marketing by text allows you to target an enormous demographic without the need for cold calls.
Your potential clients and current members will be able to access exclusive deals for signing up for your texts, allowing you to keep in touch while providing an incentive that get followers talking. Best of all, if someone on the other end of your text isn’t interested, they can conveniently choose to opt-out, meaning you won’t be a thorn in their side!
Do you ever get a reminder call from your doctor’s office about your appointment? Or maybe you receive a call about a product or service you didn’t know of before? Then you’re probably already aware of how automated voice broadcasting can be a valuable tool for your gym.
So, how does voice broadcasting benefit gym owners? With voice broadcasting, gym owners can market automated message blasts to all their leads. If, for instance, the person who receives the call is interested, they can easily request to speak to someone at your location.
For existing members, voice broadcasting services allows you keep current gym members in the know about developments at your location, such as new construction, new services or rolling specials.
Because marketing is an endless task with constantly changing trends, seasons and needs, finding a marketing service that works for you is important. In order to track the progress of your campaigns, a call tracking service can you help better measure your changing strategies.
Call tracking allows you to assign different numbers to each of your ads so you can which numbers are getting the most callbacks.
Once you launch your marketing campaign, you should prepare your gym for an influx of calls. No one likes calling a business only to have to speak to someone who can’t answer their question, so keep staff in the know about what news or specials you are blasting. Even then, you shouldn’t waste employee time by having them direct each and every call. When a new or current member calls your gym, they should be directed quickly, easily and at no extra cost to you.
That’s why IVR systems put customers in control over the phone. With customizable, convenient menus, interactive voice response makes it easy for customers find the right personnel to speak to.
With this and the aforementioned tools, you can create a loyalty program at your gym, measure ads and keep up with potential customers. The attractive part of these tools is that you have so much power with them. There is no right or wrong way to use these marketing tools for your gym this summer.
How have you use marketing to bring and keep new members to your business?
Tamila Brown is a freelance writer and mother with a strong interest and background in blogging. When she is not writing pieces for businesses, she is either blogging on her own or working on her novel. For businesses seeking services to streamline business processes and marketing, she recommends CallFire.