All in the Name
At the Starting Line
The song and dance that became synonymous with Indian cinema did not emerge on the horizon until the introduction of audio technology in 1931. Actors became household names during the 30s and 40s, starring in pieces based around religion. At this same time, cities in Southern India began shooting films featuring various Indian dialects.
Change soon came again with the introduction of notable female directors in the mid-80s. Sexy sirens emerged at the center of romances and served as comedic protagonists. The integration of special effects and advanced audio in the 90s signaled another change for the industry. Corporate investors brought larger budgets and created bigger stars.
One thing remains clear: the Indian film industry shows no sign of slowing down. In 2003, approximately 30 Indian film production companies received public listings on the International Stock Exchange. Investments from major Western studios ensure that Bollywood continues to produce its lavish offerings.