Marketing messages can be greatly enhanced by the use of interactive displays. The popularity of iPads, tablets and smartphones have proven that everyone likes touching a screen. Interactive displays show visitors what it is you have to offer while providing an interactive way for them to learn about your products or services.
Here's a few reasons:
- Interactive displays engage attention unlike traditional print displays. Numerous senses, not just the eye, are involved.
- Touchscreen displays offer simple and modern ways for people to get a feel for your company and services.
- Fully customized, interactive floors—lit pathways or green grass floors with leaves scattering when people's feet hit the floor are just one alternative.
- Interactive exhibits (such as real-world videos) are a great tool to create customer stories, which in turn can be used to promote your products or services.
Times Change--You Need To Also
With all the online shopping malls available such as Amazon.com, physical stores must compete with more creativity and innovation than ever before. It's no longer just about point of sale, but providing a customer shopping experience that goes over and above those of the more convenient online shopping gigs.
In order to achieve this, Retailers, Agencies and Brands looking to develop and create displays need to partner with outside companies offering Interactive Display Manufacturing and Creative Marketing Solutions. For example, Mechtronics received a great deal of attention when they designed, engineered and manufactured all of the permanent and semi-permanent displays used for the launch of Gillette's ProGlide razor, resulting in over 72,000 units for the most successful launch in Gillette history. Gillette's collaborative journey is just the sort of forward thinking alternatives businesses need to develop and maintain.
Methods of Operation
Another method of drawing customers away from online alternatives is Creative Window Displays, which handled correctly can convert even the most hurried passersby into a shopper.
Always an important part of the retail environment, street displays are a great way to provide a first glance of show shopping inside setups. In the world of digital displays, stores can capture attention more creatively than ever. Even more enticing are those interactive displays which give customers additional incentives to walk in the door.
Taking a window display and turning it into a discount of some kind puts the store into the mode of brand value as opposed to merely an avenue of monetary exchange. This is not only a good marketing tool, but it creates a fun, interactive chance for customers to shop and save money at the same time.
Finally, using that static wall for more than hanging pictures or items for sale in a creative way is yet another reason for shoppers to get off their computers and visit a store. Interactive walls, or information hubs, provide access to items not only on hand in the store, but which also might be out of stock at the moment. Creating consumer interest in these items is a reason for customers to return.
Shoppers are very savvy these days. Retailers, Agencies and Brands also need to be savvy.
If your marketing message is from the year of the flood, it's time for a cool, interactive change.
Tom Lowery is a writer, entrepreneur and corporate trainer who enjoys writing about people, interpersonal skills and business.
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